Junior Achievement Discovery Center

The Mike and Lynn Cottrell Junior Achievement Discovery Center at North Georgia is a state-of-the-art learning facility that allows students to apply concepts they learn in the classroom in a 360-degree authentic and immersive experience.

Students Served
School Districts Participate
Business Vendors


Creative construction techniques to create a magical world.

As a unique project with a tight budget, the JA Discovery Center was an opportunity to implement creative use of cost-effective materials to produce high-end finishes. The interior is meant to feel like a “village” with a “lake” at the center representing nearby Lake Lanier. The lake was accomplished with high-polished concrete for durability and cost effectiveness. The team also stretched the limits of what is possible with EFIS and stucco (two extremely cost-effective materials) that were utilized to simulate metal, brick and wood. The project also utilized intricate millwork throughout, including a tree element in the entrance with “leaves” made of acoustical baffles. The final product is an indoor environment that feels like a welcoming small town, and makes best use of every available dollar.

Down to Business

18 clients and projects in one.

The corporate vendors inhabiting the storefronts inside the JA each had different needs, materials, color specifications, and technical requirements that needed to be met. The project team went above and beyond and treated each vendor as a client, giving them the same level of service that we provide to our clients. Ultimately, eighteen storefronts were constructed to be occupied by real companies, including: Delta, Zaxby’s, Race-Trac, Georgia Power and Publix.

This project was extremely challenging due to an aggressive schedule, the complexity of design and the large number of stakeholders involved. Carroll Daniel did a fantastic job of cultivating a teamwork-oriented atmosphere that encouraged collaboration and creative problem solving.

Leela Woodfield
Facilities & Capital Improvements
Junior Achievement of Georgia

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